ALT tag in web development in the context of marketing

Hello,


Today I am going to put summarize notes on why to use ALT tag in front end programming and what would be the significance of that when comes to the digital marketing.

First of all what is the ALT tag

It is the html tag used within img tag.

Example : <img src="abc.gpeg" alt="Contactusimg">



Why it is useful for marketing or website google ranking purpose.

1. First it is useful information for crawler to know that it is image and without the tag google crawler will not have clue regarding the image placed on website page.
2. Many of the times happen that image loading time is more and text portion is loaded first so that it looks distracted. In the case if the alt tag is applied it is easier for user to recognize  the purpose of not loaded element on the page.
3. Most important benefit is for SEO purpose for betterment of search result page ranking

I hope this piece of information would be worth sharing and useful for every SEO and marketing person as well.